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Uber has come under fire again for a sexist campaign it ran for UberEats in India, to mark Wife Appreciation Day, which falls on Sept. 17.
SEE ALSO: Uber whistleblower Susan Fowler isn't done fighting for employee rights"Dear Husbands, a gentle reminder -- Today is Wife Appreciation Day!" the note issued to customers in Bangalore said.
"Order on UberEats and let your wife take a day off from the kitchen. Use promo code 'nocookingday'."
The promotional message was quickly slammed on Twitter.
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How's that "changing our ingrained culture of sexism" thing going, @Uber?
— Dustbin Timberlake (@asolivieri) September 16, 2017
Use promocode 'cookingiswomenswork' and we'll reaffirm gender stereotypes!
— NoTrumpsClub (@NoFordsClub) September 17, 2017
pic.twitter.com/0YW5t2XItP
— Grudging Optimist (@grudgingoptimst) September 17, 2017
Sadly, nothing's changed at Uber. Not one bit.
— Venkat Ananth (@venkatananth) September 17, 2017
As a man who's been cooking & doing kitchen duty for over 45 years, I find this sensibility so offensive.
— Ian King (@ianking51) September 17, 2017
Uber later apologised and removed the message, saying it was "totally inappropriate."
This was totally inappropriate. We've removed it and we apologize.
— Uber Comms (@Uber_Comms) September 17, 2017
Uber's Chief Brand Officer, Bozoma Saint John, also added that the message was "completely unacceptable."
Oh hell no. This is completely unacceptable. Will take care of this.
— Bozoma Saint John (@badassboz) September 17, 2017
This gaffe is the latest to the pile of accusations against Uber on sexism.
A former Uber engineer's blog post speaking of the sexism and harassment she experienced at the ride-hailing company went viral earlier this year, leading to investigations that saw more than 20 employees fired.
Looks like Uber still hasn't learnt from its mistakes.
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