While shoppers tussle over cheap TVs on gambar lucah artis malaysiaBlack Friday, the good people of Cards Against Humanity are doing something (arguably) much more constructive.
For no real reason, they are digging a big old "Holiday Hole" in a patch of dirt somewhere and asking people to donate money if they want the hole to get bigger. That's it.
SEE ALSO: How to get high with your family this ThanksgivingYou can check out the hole being dug live on YouTube, as a ticker shows how much people are donating in real-time. Isn't technology great?
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For those wondering if the hole has some deep and meaningful purpose, the Holiday Hole FAQ covers it pretty well: "No."
It also quashes hope the money donated will go to charity, which at the time of this article totalled $63,422 with 35 hours of digging to go.
"Why aren't YOU giving all this money to charity? It's your money," the FAQ reads.
Last year, Cards Against Humanity raised $71,145 by selling absolutely nothing for $5 each in an anti-sale, then documented what its employees bought with the money. Items include a divorce attorney, a vibrator and lots of whiskey. How fitting.
Despite the apparent waste, the company has a history of charitable giving to places like the Sunlight foundation, which advocates for open government, as well as starting a full scholarship for women seeking to study science, engineering or math.
Guess Cards Against Humanity do kinda care, after all.