Co—Star,him 2018 the astrology app known for its outlandish push notifications, has come under fire for a post related to the police brutality protests on their popular Instagram account:
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For those not in the Insta-astrology account "scene," many accounts follow this type of format: One scenario or prompt, with 12 different responses to correspond with the 12 different Zodiac signs. (Here's another example from Co—Star's account.)
In the now-deleted post, Co—Star made the prompt "At the demo[nstration]," and assigned different roles to each sign. For example, Cancers would "Bring lots of water bottles (NOT milk) to rinse out people's eyes" while Libras are "demo buddies with five people they're 'talking to.'"
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The caption of the post read, "Here are some demo tips. You can find more in story."
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This memeification of the protests which have swept across the U.S. in the wake of the killing of George Floyd — a black man who died after three police officers pinned him down and one kneeled on his neck for nearly 9 minutes — didn't sit well with the app's followers. Screenshots went viral, as did calls to delete the app.
The post was deleted and replaced with an explanation by Co—Star:
View this post on Instagram
"We thought that putting these important tips in a meme format would be a palatable way to share the things we’ve learned about keeping each other safe in the street," the post reads. "The intent was not to minimize the protests, but to make them feel less scary; to encourage people to take action." They then shared other activists' posts on how to safely protest.
While some commenters applauded the app, others criticized Co—Star for not actually apologizing. "Giving off a bit non-apology vibe," said one commenter.
Hopefully if Co—Star learned anything from this, it's to not meme the fight to end inequality.
Mashable has reached out to Co—Star for comment and will update if received.