Addressable, an innovative end-to-end solution for Web3 marketing, announced today that it secured $7.5 million in a seed funding round led by Viola Ventures and Fabric Ventures, with participation from Mensch Capital Partners and North Island Ventures.
The funding will be used to accelerate the adoption and expansion of Addressable’s best-in-class solution, including support for additional blockchains and social media integrations.
“Marketing is all about knowing your audience, but since crypto wallets are anonymized by design, Web3 marketers rarely know their audience’s age, country or purchasing history,” says Dr. Asaf Nadler, co-founder and chief scientist at Addressable. “In the face of anonymity, our solution allows Web3 marketers to associate anonymous blockchain audiences with social media activity, ultimately addressing the most significant barrier to Web3 growth today.”
Addressable’s SaaS solution provides Web3 marketing teams with a powerful platform to launch campaigns and more effectively target new audiences by matching blockchain activity with social profiles.
This precise targeting reduces cost-of-acquisition dramatically compared to the broad targeting of existing web2 tools. Leading Web3 companies like Polygon, Bancor, Immutable, and Kryptomon are already using Addressable’s technology to acquire new users in an era when traditional Web2 marketing campaigns are no longer effective.?