Never trust a breakfast food with your politics coverage.
Everyone knows the best way for a brand to follow up vulgar comments about unwanted groping and sex doc lasexual assault allegations is with pancakes and waffles. That's not true. Not.at.all. But no one told Bisquick.
The instant pancake brand got in on the online conversation around the presidential debate by starting a #PancakesvsWaffles hashtag on Twitter.
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The response to the tone-deaf campaign was, well, quick.
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Yes, we all need a mental break from politics every once in a while, but maybe it's a good night to focus on the issues. Also, pancakes for ever. Duh.