When you're running an Instagram competition,?????? ???????? it's important to get your hashtag game on point.
You want something snappy, something catchy -- maybe something with a bit of alliteration. Something that will be memorable.
SEE ALSO: British man complains about crooked bread, gets a perfect responseThis was clearly the thought process British baking company Warburtons had recently when they decided to launch a Christmas crumpet competition.
They had their celebrity -- former McFly star Tom Fletcher was on board -- and they had their hashtag: #crumpetcreations. They were ready to roll.
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There was just one small issue, though.
As you can see from that Instagram post, the competition hashtag has now been changed to #WarburtonsChristmasCrumpets.
And there was a very good reason for this.
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Yep: the hashtag #crumpetcreations was already very much in use. A member of the furry fandom and owner of the account crumpetcreations had already been using it for quite some time.
For anyone who's never heard of "furries", here's a bit of background:
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And here's what a recent glimpse of the #crumpetcreations hashtag looks like:
Original image has been replaced. Credit: Mashable This guy, in particular, clearly has little time for crumpets:
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In the end, Warburtons made the swift decision to swap to a different hashtag.
"The world of social media is a wonderful and varied place but this shows just how easy it is to get wrong!" a spokesperson told The Independent.
"We will be doing a bit more research next time! We've changed the hashtag and the competition is still on #warburtonschristmascrumpets."
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