[SAN MARINO & LAS VEGAS—June 9,kastam lucah twitter 2022]— UFC, the world’s premier mixed martial arts organization, and VeChain, the leading global sustainability-focused blockchain Foundation, today announced a?first-of-its-kind long-term partnership that breaks marketing grounds for both brands.
VeChain will become UFC’s first-ever Official Layer 1 Blockchain Partner, providing the blockchain Foundation with an unprecedented level of integration into key UFC assets, ranging from live events, including broadcast features and in-arena promotion, to original content distributed through UFC’spopular digital and social channels.
Through UFC’s far-reaching global footprint, VeChain will have meaningful brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.
“It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability,” said Sunny Lu, co-Founder and CEO of VeChain.?