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Lay off her hair.

Portland-based creative Momo Pixel has created a game called Hair Nah,??? ?? ?? ??? in response to women constantly touching her hair.

In the game, you play a black woman who's on her way to catch a flight. What's stopping her from boarding? People incessantly touching her hair.

The purpose of the 8-bit game is pretty simple. Swat as many hands off as they make their way towards your head.

Players also get to customise their hairstyle and skin tone.

Once you get to the end of the game, you're rewarded with this piece of wisdom:

According to Momo, who tweets as @MomoUhOh, she designed, wrote, art directed and sang the music for the game.

Many users on Twitter were quick to share their personal experiences of people touching their hair.

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Lol I can so relate. There must be something magical about afro ponies b/c every single white woman at my job tried to touch it. Words were said, and I don't regret it. Great job! 👏🏾👏🏾👏🏾

— Qwassie (@Qwassie) November 16, 2017

My earliest memory was when I was 2yrs old and my sisters friends were "petting" my hair. I relate to this so much! 🙌🏿🙌🏿🙌🏿

— Jarryd Huntley 🔜✈️ Austin (@JarrydHuntley) November 15, 2017

My girlfriend of 5 years is half black with ✨amazing✨hair and the sheer AUDACITY of the old white women who touch her hair disturbs me. Like, WALKS UP FROM BEHIND NO WARNING audacity. Gives me chills.

— Kelsomatic (@Kelsomatic) November 16, 2017

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It's not uncommon to hear women of colour talk about strangers who touch their natural hair without their consent.

Momo, who is an art director at agency Wieden+Kennedy, explained that she had numerous experiences of people touching her hair without permission.

"I’ll be walking, and a woman will reach her hands into my head. I’m talking to a teammate, and a coworker I just met is holding my hair in his hand," she said in an article on On She Goes.

"The moment someone mentions my hair, I grab it to claim ownership."

Momo adds that the main purpose of the game is to get people to realise their actions could be seen as offensive.

"Who I’m really hoping to get are those women and men who may not really be paying attention to their actions or don’t see them as offensive," she says. "I hope they see themselves in this game and be like, 'Oh my God.' And then from there stop doing it."

CLARIFICATION: Nov. 17, 2017, 10:25 a.m. SGT The comments from Momo Pixel were previously attributed to another Wieden+Kennedy staffer. This has been amended.